Transparent pricing.
Real results.

What "custom design" actually means

We don't use Squarespace, Wix, or template builders. Every site is coded from scratch — clean HTML, CSS, and JavaScript — or built on a lean headless stack when the project calls for it. No plugin bloat, no proprietary lock-in, no compromises on performance.

This matters because Google ranks fast, clean, semantic sites. Template platforms carry hundreds of kilobytes of dead code and limit how well you can optimize. A custom-built site loads in under two seconds, scores well on Core Web Vitals, and gives search engines exactly what they need to rank you.

The build process, start to finish

Six stages. Clear timeline before any work starts. You're never waiting and wondering.

What every website includes

Domain, hosting and handoff — how it all works

You register your domain — or we help you if you don't have one yet. Domain registration is always in your name, on your account. We handle hosting on our servers and connect your domain via DNS.

If you ever want to leave: you take your domain, we provide a complete export of every file and folder in the site, and we help point your domain to wherever you're moving. No hostage websites, no ransom fees, no 90-day offboarding process.

What "full management" actually means

You approve a budget. We handle everything else — account setup, keyword research, audience targeting, ad copywriting, creative production, bid strategy, conversion tracking, A/B testing, daily monitoring, weekly reports, and monthly strategy reviews.

You are not logging into Google Ads and trying to decode Quality Scores. You are not guessing which audience to target on Meta. You get a weekly report that tells you what the ads spent, what they drove, and what we're doing about it.

How a campaign gets built

Seven stages from signed contract to live campaigns generating results.

Google Search vs Meta — which platform fits your business

Most local businesses should start with Google Search. Here's the honest breakdown.

Your ad budget and how it flows

Your ad spend goes directly from your card to Google or Meta — RC Marketing never touches it, never marks it up. We recommend a starting budget based on your market, not a number that maximizes our 10%.

Revenue attribution — how the 10% is calculated

From day one, we set up conversion tracking that connects ad clicks to real business outcomes: phone calls, form submissions, booked appointments, and (where applicable) purchases. Every conversion is tagged with its source campaign.

At the end of each month, we calculate the revenue directly attributable to campaign-driven conversions. That total is what the 10% is applied to. You receive a report showing the calculation with source data — no estimate, no rounding in our favor.

What an automation actually is — in plain terms

An automation watches for something to happen — a form submission, a new appointment, a completed job — and then executes a sequence of tasks automatically: sends a text, updates a spreadsheet, emails a follow-up, creates a task in your CRM, posts a notification to Slack.

Instead of you or a team member doing the same manual steps 20 times a week, the system does it in under a second, every time, without forgetting. For most local service businesses, the first automation we build pays for itself in the first month from recovered leads alone.

The platforms we build on

We select the right tool for each project — not the one we're most comfortable with.

The four automations that move the needle most

These are the highest-ROI starting points for local service businesses.

How automations get built

Six stages from "here's what we do manually" to "it runs itself."

Ownership, credentials and what happens after

Every automation is built in your accounts, under your credentials, connected to your tools. After handoff, you own and operate it independently.