The founder

I'm Rio.
I build
brands.

D1 long jumper at UNH. Three years figuring out how to make money online. One agency that actually delivers for local businesses.

Rio Calle, founder of RC Marketing and D1 long jumper at UNH
Rio Calle · Founder & D1 Athlete, UNH
The beginning

Three years of trying everything

I started trying to make money online at 15. Dropshipping. Reselling. Affiliate marketing. Crypto. Every "guru" course promising the same thing and delivering nothing.

What I didn't realize was that I was learning the whole time. Writing copy, running ads, figuring out what makes people click. I just hadn't applied it to the right thing yet.

Then I helped a friend's family business with their Google presence. They went from page 4 to page 1 in 6 weeks. Their phone started ringing more. That was the moment I realized what I was actually good at.

Why RC Marketing

Local businesses deserve better

Look at most local business websites. Outdated design. Slow load times. No Google presence. Contact forms that go nowhere. It's not because owners don't care. It's because nobody's offered them a real alternative that doesn't cost $10,000 or require a 12-month contract.

RC Marketing is built to fix that. Websites that rank. Ad campaigns that are trackable. Automations that handle the repetitive work so you can focus on the actual job.

I'm competing with bigger agencies on quality, not headcount. I work faster, bill less, and don't pass you off to people who weren't on your project.

The athlete angle

D1 track & field taught me what business school won't

I'm a D1 long jumper at the University of New Hampshire. That means 5:30am lifts, hours of film, competing at meets across the northeast, all while keeping a GPA and building this.

Athletics taught me how to execute under pressure and what to do when something isn't working: fix it and keep going. Client work runs the same way.

I document the whole thing — the agency build, the training, the wins and losses. Find me on TikTok and Instagram if you want to follow along.

How I work

What you can expect

Direct communication

You'll always know what's happening, why, and what's next. No jargon, no fluff reports, no ghosting.

Speed over ceremony

I don't schedule 3 meetings before starting. Quote within 24 hours, work begins fast.

Tied to your results

The ad pricing model means I only earn more when you earn more. That's intentional.

Want to
work together?

Takes 20 minutes to see if we're a fit. No pressure, no commitment.

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